SUMMARY OF RESEARCH

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Hong Kong Chapter Meeting - AsBAA

Cashless payment has always played a prominent role in society for doing daily transactions between one another regardless of wherever they are. However, this method of payment has grown into extreme heights especially during this global pandemic of the COVID-19. Hence, this study aims to investigate factors which are affecting the users’ adoption of cashless payment after COVID-19. In this present study, focus was given to understand the factors that influenced the adoption of cashless payment in respect with the rewards, convenience and security. The data was collected by a convenient sampling method through the distribution of online questionnaires that we have prepared through google forms which was then distributed through various online platforms such as Whatsapp, Facebook, Twitter and Instagram with a total of 320 respondents. Our findings indicate that rewards, convenience and security have a positive relationship between the adoption of cashless payment towards users after the COVID-19 pandemic. The collected data was then analyzed using SPSS software to conduct the reliability, correlation and regression tests. As an addition, among all the factors that had been listed, convenience was found to have the strongest correlation with the adoption of cashless payment.

Keywords: Reward, Convenience, Security, Adoption of cashless payment


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FINDINGS AND DISCUSSION

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